Dr. George Birnbach, Lexie Wood and David Goldman of MedSpa Performance Academy

You've already done the hard part

You don't need
another course.

You need the system installed. MSPA works alongside you, like a true assistant focused on your numbers, your schedule and your team — until it's running in your practice and not sitting on your to-do list.

$77K $144K

Revenue doubled

2 months

$15K $59K

4× growth

4 months

$81K $188K

Scaled fast

7 months

$80K

One night event

Single event

Documented individual member results, published with permission.Not typical — outcomes depend on implementation, staffing, market and starting position.What we actually expect →

“I missed me. MSPA is my co-pilot now.”Kristi“They really help you implement.”Heather“I learned how to actually run a business, not just be a clinician.”Anna“More becoming a boss, not the person doing everything.”Maureen“Now I see the roadmap of what needs to happen.”Robert

The shift

I learned how to actually run a business, not just be a clinician.

Anna · New Mexico · five years in practice

How it works

Three steps, then we're working.

01

Book a Build Plan

Thirty to forty-five minutes with a practice builder. We find what is actually constraining growth, staff and skills.

02

Get the plan

You leave with a written sequence for your practice — the numbers to watch, the fixes in order. Yours either way.

03

We install it with you

Weekly working sessions, bi-weekly one-to-one, and full team training until it runs without you holding it up.

Who you work with

We build it with you.

Most consultants tell you what to do and leave you to do it. Every coach here has owned, run or scaled the thing they're teaching — and works it with you through weekly sessions, one-to-one calls, and training your team directly.

See it from them

Owners, in their own words.

Med spa owners speaking at MSPA Conference in Dallas
Member testimonials1:18 · MSPA Conference, Dallas
The MSPA team at MSPA Conference
Why MSPA exists1:23 · With Dr. George Birnbach

All member stories, with transcripts →

“I missed me. MSPA is my co-pilot now.”Kristi“They really help you implement.”Heather“I learned how to actually run a business, not just be a clinician.”Anna“More becoming a boss, not the person doing everything.”Maureen“Now I see the roadmap of what needs to happen.”Robert

In their words

I missed me.

"I was putting too much effort into doing everything myself. MSPA is my co-pilot now."

Kristi · Michigan · in practice since 2020

Straight answers

The things owners
actually ask us.

If yours isn't here, ask it on the call. We'd rather tell you no than sell you the wrong thing.

Book a Free Build Plan
I've bought programs before and never implemented them. Why would this be different?

Because we don't hand you the material and wish you luck. Weekly working sessions, bi-weekly one-to-one, and we train your team directly. The system ends up installed in your practice instead of saved in your notes. Members say the word “hands-on” more than any other — that's the whole difference.

I'm already exhausted. Where would I find the time?

You'd find less of it spent. The first thing we do is identify what's eating your week and take it off you — usually the follow-up, the scheduling, and the decisions your team should be making without you. The goal was never more hours. It's getting yours back.

My numbers aren't where I want them. Am I too early for this?

If you're licensed and open, you're ready. We work with owners between $20,000 and $300,000 a month. Where you're starting matters far less than whether you'll do the work once you can see what to do.

What does it cost?

We cover price on the Build Plan call, once we know whether we're a good fit for each other — but you get off that call with a plan either way. If we are a fit, you're eligible for $500 a month off. Across a 12-month membership that's $6,000. And we sequence the work so the fastest-moving fixes come first — usually rebooking and follow-up — because we'd rather you feel it early than take our word for it.

What if it turns out not to be right for me?

Tell us and we release you from the agreement. No argument, no retention call. You'll know early — between onboarding and building your growth plan, it takes a few days to feel whether this fits. We'd rather you were somewhere that does.

Do you guarantee results?

We can't — every practice is different, and you should be wary of anyone who pretends otherwise. What we do guarantee is the work. We design the system with you, implement it alongside you, coach and train your team, help you hire, and adjust as the practice changes. You still do the doing. You're just never doing it alone.

The next step

Find out what's actually
holding the practice back.

Thirty to forty-five minutes with a practice builder. Growth, staff, skills — we find the constraint and you leave with the plan. Yours to keep either way.

Book your Free Med Spa Build Plan

No pitch deck. No pressure. If we're not the right fit we'll tell you on the call.

Book a Consultation